HEALTHICIAN APP
Healthician is a health and wellness application based on the health belief model which proposes that people are most likely to take preventative action if they perceive the threat of a health risk to be serious.
Client: Healthician LLC
Role - End-to-End Product Designer
Year - 2019-2020
Background
After being diagnosed with diabetes, Healthician founder realized that she could have detected early signs earlier on. That’s how she thought about creating an app that would help users learn their chronic disease risk scores and connect with health coaches to maintain a healthy lifestyle. Shortly after hiring a developer to build the app, COVID happened, and the founder couldn’t sustain the self-funded project.
Competitive Analysis
I compared two of the potential competitors of Healthician to determine the competitor's strengths and weaknesses relative to my own product, and create a SWOT analysis for my upcoming health and wellness application.
RESEARCH
Apple Health
CareClinic
Competitive Analysis Findings
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Mobile Health (mHealth) applications have great potential, yet there is still plenty of room for improvement to fully maximize their potential benefit.
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It is essential to improve the design processes, so applications can be easy to use while still having the desired effect on the user.
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Tracking and monitoring health has become increasingly more engaging and effective.
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It is important to address privacy and data ownership in mobile health technologies.
For the detailed competitive analysis, use this link
Surveys &User Interviews
I conducted user surveys and interviews to achieve the following goals:
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To understand why individuals use health and wellness application.
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To identify my target audience level of satisfaction and attitude toward previous and current health and wellness applications.
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To identify features my target audience looking for in a health and wellness applications.
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To better understand why my users chose a particular health application. This can help me understand their wants and needs.
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To help prioritize new features and identify the gaps in current health and wellness applications.
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To identify the most useful and least useful features in the health and wellness application.
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To identify difficulties users facing while using the health applications.
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To get insight into the features the users looking for in the health and wellness applications.
For the detailed user interviews and surveys, use this link
I used the research results to create affinity mapping to showcase trends and areas of opportunity for discovery and improvement. Here are the key findings:
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Users are motivated to use health apps that are easy to install and navigate.
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Users should be able to find content and information easily.
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Users want mobile health applications that are both safe and secure.
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Visual design should promote content clarity and user engagement without distraction.
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Health apps should give consumers clear and easy to understand information about their health.
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Consumers need to be able to set their goals depending on their health risk assessments.
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Encourage more targeted behavior change by giving users a means to explore their gathered data to increase their self-efficacy and can make the experience more meaningful.
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Interpreted data can be helpful and showing users how to work towards their goals might improve self-efficacy,
Affinity Mapping
Challenge
After conducting the one-to-one interviews and analyzing the survey results, I found out that people have different needs and wants. This was an expected outcome, but I invested much of the time after the research working on the affinity mapping. The fact that I was working on an app concept while lacking a business goal made prioritizing one goal over the other challenging. Therefore, I grouped the affinity map in different ways before settling on the last version to better understand my users needs, wants, and pain points. To visualize what I learned about my users, let's meet June and Jamal!
I used the data collected during the research phase to create the personas and the user journey map to better understand the "why" behind the users' needs, thoughts, and wants.
ANALYSIS
User Personas
User Journey Map
IDEATION
I used all the information and the insights I gathered so far to brainstorm some ideas to help users achieve their goals. First I summarized the features that will be in the application, then I created the user flows and the sitemap.
Main Features
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Risk Assessment
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Goal Setting
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Goal Tracking
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Health Coach
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Sign in/Sign up page
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Settings feature to allow users edit their preferences as well as their personal and health information
User Flows
Health Risk Assessment Flow
Goal Setting Flow
Reschedule Appointment Flow
Sitemap
The initial sitemap had five top level categories (Assessments, Goals, Track, Health Coach, and Me). After conducting the card sorting, the “Track” category was added as a subgroup to the “Goal” category.
Sketches
After collecting all the information and the insights during the previous phases, I started sketching my ideas before deciding which one to stick with. Then, I used the sketches to create mid-fidelity wireframes.
DESIGN
Medium-fidelity Wireframes
I created medium fidelity wireframes to depicts the layout and the visual hierarchy of the user interface design.
Medium-fidelity Prototype
I used the medium-fidelity wireframes to create a clickable prototype. I conducted a usability testing on the prototype to validate and evaluate my potential solution. And to reveal areas of confusion and uncover opportunities to improve the overall user experience. Details will be discussed in the next section.
VALIDATION
Usability Testing
Six participants were recruited to test the clickable prototype. The participants were given specific scenario tasks to complete. The tasks were:
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Share health risk score
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Set health goals based on HRA scores
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Reschedule an appointment with the health coach